Rhian Goldsbrough

My role:

During my employment at PharmaGroup, I was given the unique opportunity to conceptualise and develop a new wellbeing brand from scratch. The brief I was given was to create a unisex wellbeing brand that included products that the business were already producing for white label clients, that would be pitched to retailers.

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My contribution:

• Brand concept development - including development of product lines with NPD team

• Brand identity design - research, strategy and design

• Development of marketing strategies across brand, product, content and digital

• Packaging - sourcing of manufacturers and packaging design across all products

• POS design

• Sales enablement materials - including the development and design of retailer pitch decks